Principles of Marketing Essay Example | Topics and Well Written Essays - 500 words

Principles of Marketing - Essay Example Under this alternative, a company concentrates on extending an already existing brand name but focus on creating new flavors, colors, size, ingredients, as well as new forms of an existing product category. Most of the new products on the market today actually consist of line extension. A good example of line extension can be the make new flavors of Doritos products. A company can also opt to use multi-brands as a means of developing brands. As mentioned earlier, multi-brands entail a company introducing additional brands into the same product line or category. An example of developing brands using multi-brands is gamble and proctor markets which have a variety of different brands in every category of their products. Introducing new brands is another alternative that a company can choose from in developing new brands. Under this option, a company may be of the view that the strength of the already existing brand name is fading off, and the introduction of a new brand name is necessary. The introduction of scion by the Toyota Company for purposes of the millennial customers is a perfect example of new brands. Finally, a company has the option of developing brands through brand extension. Through this alternative, the company uses an established or existing brand name in designing new product lines. Ultimately, the newly designed product category to which the brand is created can be unrelated or sometimes related to the already established product categories. An example of a brand extension is the Nike brand which is renowned for shoe production; however, Nike has now extended to producing golf equipment, sunglasses, basketballs and soccer balls. An already established brand used in brand extension is known as a parent brand. Indeed when it comes to developing brands, a company has got four alternatives from which it can choose from.  

Interview Essay Example | Topics and Well Written Essays - 500 words - 26

Interview - Essay Example Currently, I am the CEO of Google Inc. A: My interest in computing dates back to high school days when I used to analyze web pages. In essence, my research in computing was largely based on analysis of web pages using algorithms and I honestly had no idea how Google would revolutionize the computing world. My partner Sergey Brin  has been supportive and collaborative ever since and I attribute the company’s success to his synergy. In as much as the operations of Google are related to my career, I can say Serendipity was at play, particularly during the incipient stages of the company. A: To be honest, Brin and I solicited funds from friends, family, and well-wishers in order to develop the company. One of the challenges we faced was that our company was not yet incorporated and so we could not receive checks. We, however, solved the problem after two years of paperwork. In 1998, Brin and I incorporated the company as Google Inc. and it has transcended insurmountable odds ever since. As currently constituted, the company is currently a C-Corp and it is listed on NASDAQ. A: Well, Brin and I had initially developed a PageRank algorithm that could as well function as a search engine and its super performance was enviable among the existing portals like Yahoo. That’s all we had, neither did we have a web page developer nor a decent office. We essentially employed our skills in the basic HTML programming to do all our tasks. It was hectic yet rewarding. A: Our primary aim was to foster the usefulness of global information by organizing it. Our first customers were corporate entities who wanted to organize and interlink their information by creating internet URLs that our users could follow. A: perhaps our biggest challenge has been synchronizing our ads in the mobile search networks. In this regard, we are teaming up with mobile app developers to encourage people to use mobile search so that they can

Strategic Planning in Uncertain and Dynamic Environments Research Paper

Strategic Planning in Uncertain and Dynamic Environments - Research Paper Example This process is called strategic planning and has been proved to result in different outcomes for different organizations, depending on the nature of the organization and the environment in which the organization operates.   Strategic planning is a systematic and documented process that is adapted for making decisions on what key decisions an organization must get right in order to ensure that the organization thrives in the future. The process of strategic planning leads to a strategic plan, which is a set of statements that describe the purpose and ethical conduct of an organization together with the different strategies that have been designed in order to achieve the targets that the organization has set (Pearce II, et al 1987). To achieve the best outcome, an organization should ensure that its strategic planning is effective, and is capable of sustainable strategic decisions. This is important as it might reduce the risk level for the organization, and improve the long-term performance of the organization. Different organizations have utilized the process of strategic planning differently, and have experienced varying results. Today, apart from large corporations, smaller organizations are equally adopting the process of strategic planning. While some organizations have successfully used strategic planning and experienced a positive outcome, other organizations have failed to realize a positive outcome with strategic planning. Therefore, strategic planning in this regard cannot be viewed as an ultimate or absolute effective process for organizational decision making and improved performance.  

Work of the Prophets Essay Example | Topics and Well Written Essays - 750 words

Work of the Prophets - Essay Example Rather God encourages Isaiah and Jeremiah to stress on different issues of the same truth with a view of different concerns of their times. Some foretold historical events have already come true, but the God’s truth spoken by two prophets stays timely nowadays. Timely character of two prophecies is mainly observed when reading about those sins of Judah and Israel Isaiah and Jeremiah point on. Thinking about analogies between modern times and â€Å"more than 2  500 years ago† Friedman (2011) fairly points that none of prophets speaks directly on economic markets, great unemployment or etc., but on false leaders, a general lack of justice, a lack of fair treatment and peace, and these issues are among modern Christian concerns. House (n.d.) admits that Isaiah firstly expresses concerns because nations are sinning against each other suffering from mutual oppressions. Isaiah claims that by sinning against each other humankind sins against God. Thus, nowadays, until there’re nations engaged in conflicts with other nations, or oppressing one another, it’s still sinning against God. Friedman (2011) points that Jeremiah’s preaching generally, is for â€Å"loving-kindness† however, about half of his prophecy’s dedicated to descriptions of sins of Israel and Judah nations. House (n.d.) refers it to Jeremiah’s â€Å"turbulent times† when neither common Judah nations, nor Israel rulers were listening to true words spoken by God through Jeremiah instead, listening to false words of false prophets. â€Å"People have gone away from the Lord† so much that Jeremiah himself was constantly threatened and hatred though his preaching was based on Ten Commandments (House, n.d.). Thus, Jeremiah’s mostly concerned with false idolatry. Worshiping â€Å"chiefs of Sodom† had already been a matter of concerns for Isaiah, and Friedman (2011) says sadly it has stayed so nowadays when Christians appreciate those powerful because of their wealth, and at the same time, there’re

Use an example of your choice to discuss how corporate restructuring Essay - 2

Use an example of your choice to discuss how corporate restructuring transformed market, productive and financial performance - Essay Example An organization may face challenges such as funds and shrinking market share. These influences may force its management team to institute a change of ownership, in order to overcome issues like bankruptcy or buyouts (Gilson, 2010). Restructuring in organizations make organizations efficient and better organised. Such organizations have a better financial plan and revised strategic plans (Riany et. al., 2012). Industrial players to enhance better shareholder wealth, and improve the performance and welfare of employees have adapted such initiatives. Apple Inc is a multinational corporation, which develops designs and sells personal computers, software and other electronic devices. The company famous for its Mac chain of computers, which includes iphone Smart phones and ipad tablets. The company under the leadership of Steve Jobs has undergone several transformations. Some of these transformations involve a change in products to marketing campaigns. There are several reasons for companies to institute restructuring strategies. Organizations have to change regularly their contractual relationship with shareholders, employees and other stakeholders. These factors make it necessary for such organization to have a constant change in their restructuring strategy (Gareth and Charles, 2010). These industrial players have a stake in organizations legal, financial, operational and ownership. Therefore, organizations have to restructure their strategies to meet their demands. Such strategies of restructuring include organizational, portfolio and financial restructuring (Samaras, 2004). However, one needs to understand that restructuring is an ongoing process for organizations. Corporate restructuring assists organizations improve on their performance, operation or profitability. For Apple Inc, restructuring became evident with competition and growing cost of production. In the year 1990s, the company’s market

Argue one side of free will from a philosophical view Essay

Argue one side of free will from a philosophical view - Essay Example The concept of determinism has three main positions; Indeterminism, Determinism and lastly soft determinism. In the modern world, determinism can be seen in an event such as the powering off of a personal computer automatically due to power outage or an electrical fault. Looking at hard determinism, it can be explained by the belief that each and every event taking place must have its own sufficient natural cause for that. That being said, an action or thought cannot be viewed as free if it has a cause behind it. On the other hand, Indeterminists have the view that the term universal is not applicable to our mental life in the same way as in the outside natural and physical world. Lastly, free will and determinism are deemed to be compatible in both the natural physical world and the mental state. On the issue of freewill, we can look at a scenario like transporting ourselves to very many feet below the ocean or sea. This begs the question, does anyone have the freedom to move themselves physically from their own home to an area deep under the sea? The most obvious answer to this question is that it is possible if one can be able to get himself to a submarine and go down to the ocean floor aboard it. Looking at this answer it means that the concept of our freedom and freewill is to the most part limited by the laws of nature and the prevailing physical reality. We need third party solutions in order to exercise our own ‘Free Will’ e.g. usage of lights at lights, driving vehicles to work or talking to a relative on the phone who is hundreds of miles away. The important thing to note is that even though we may claim to have free will it is limited in its actuality in most cases. The same can be seen in terms of determinism, we as humans can estimate some form of th e future in certain instances. We are capable of determining the future behavior of the sun, earth and the climate

Favorite Possession Essay Example | Topics and Well Written Essays - 250 words - 1

Favorite Possession - Essay Example According to the findings, as a point of departure, my pet is a dog-named jimmy. Jimmy is one year, 3 months old. I find immense fascination in Jimmy because of numerous reasons, which include its appearance, courage, skilfulness and its charming actions. To start with, Jimmy is white with few black spots, which make it beautiful. I like the colour match because it brings happiness to me when am with Jimmy. On equal measure, the courage jimmy exhibits whenever he wants to attack is beyond comprehension. Jimmy is so courageous to defend me against a number of enemies. Jimmy is flexible and skilful. This makes him fierce when doing long-range attack on the enemy. He applies tactical moves, when he feels that someone might respond back and hit him. It is difficult to defeat Jimmy, because he is smart in his moves, which are enhanced by his long limbs and claws. I feel protected whenever I walk with Jimmy. He is a real warrior. Another fascinating aspect of Jimmy is the charming antics, which make me joyous and active whenever am tired or angry. He is a true friend who understands my mood pattern and responds to it appropriately.